Joey B – Lava Feels

Joey B – Lava Feels

It’s been seven years since Joey B dropped Tonga. The sound has shifted, but Joey is more relevant than ever. “I know hit songs are important, but I genuinely want to make music for my fans. When you listen to Lava Feels you’ll see I’m not there for the hits, I’m here for the culture.”

The culture is hip hop. “I’m a rapper before anything else, I’m a wordsmith.The Ghanaian hip hop community is now growing, in fact it’s been growing for some time.” What Joey is referring to is the shift from hiplife, rapping over highlife-flavored beats, to straight trap, pioneered in Ghana by himself and the likes of Pappy Kojo and Sarkodie, and now spreading to the next generation, with acts like Kwesi Arthur, Kofi Mole and La Même Gang.

“Many people are bored at home, not doing anything. My fans are on my neck for real, each and every day, Joey please release something, literally begging me.“ Lava Feels is Joey’s answer to his fans, a collection of unreleased songs, separate from the album he has been working on. “People sleep on albums. Back in the days, you would digest an album, listen to it for months, even years. That’s how albums become classics. And this is what I want to give my fans. I feel like an outcast in this Ghana music industry. Honestly, I do whatever I have to do to make it here, but I aim beyond.”

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Joey B – Lava Feels

It’s been seven years since Joey B dropped Tonga. The sound has shifted, but Joey is more relevant than ever. “I know hit songs are important, but I genuinely want to make music for my fans. When you listen to Lava Feels you’ll see I’m not there for the hits, I’m here for the culture.”

The culture is hip hop. “I’m a rapper before anything else, I’m a wordsmith.The Ghanaian hip hop community is now growing, in fact it’s been growing for some time.” What Joey is referring to is the shift from hiplife, rapping over highlife-flavored beats, to straight trap, pioneered in Ghana by himself and the likes of Pappy Kojo and Sarkodie, and now spreading to the next generation, with acts like Kwesi Arthur, Kofi Mole and La Même Gang.

“Many people are bored at home, not doing anything. My fans are on my neck for real, each and every day, Joey please release something, literally begging me.“ Lava Feels is Joey’s answer to his fans, a collection of unreleased songs, separate from the album he has been working on. “People sleep on albums. Back in the days, you would digest an album, listen to it for months, even years. That’s how albums become classics. And this is what I want to give my fans. I feel like an outcast in this Ghana music industry. Honestly, I do whatever I have to do to make it here, but I aim beyond.”

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New singles: Joey B – 911 feat. Medikal – Greetings from Abroad feat. Pappy Kojo

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Fresh from his recent shows in Europe, Joey B strikes back with two new songs. First off is 911, a trap banger featuring Medikal, produced by Joey’s regular producer and collaborator Kuvie. This song does exactly what it set out to do: let Ghana know that Joey’s back and hungry for more.



And now to the second single, the hilarious 1990s flaskback Greetings from Abroad, which comes with the equally funny video shot on proper burger location in Germany. A burger – pronounced boga – is a Ghanaian returnee, the word comes from Hamburger, because Hamburg saw a big wave of immigration from Ghana in the 1980s. It’s the same word used in burger highlife, the 1990s, synth heavy evolution of Ghanaian highlife. Altra Nova laces Greetings from Abroad with references to 1990s R&B and new jack, the hard hitting snare, the latin inspired keys, creating a perfect backdrop for Joey B’s tale of long distance love. Aided by his regular partner in crime Pappy Kojo, proper Italian burger himself, these two can only leave you smiling.

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