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Ruff N Smooth – „Life is Rough and Smooth“

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A new generation of Ghana artists is re-inventing Ghanaian pop music, and Ruff N Smooth are leading the pack.

A year ago, Ruff N Smooth were still practically unknown on Accra’s music circuit, however they were quick to make an impact with massive hits, most notably Swagger and Martha (Sex machine). Teaming up with some of Ghana’s hottest next-generation producers, such as Richie (it’s a hit, man…), Kaywa or Kill Beats, Ruff N Smooth were quick to assemble an album that showcases a dramatic change in Ghanaian pop: a shift away from highlife melodies, and an overall aesthetic geared towards the Nigerian market.

The duo sings mainly in pidgin English, making their music accessible outside of Ghana – and it’s working: they are already playing regularly in Nigeria, but also Europe and the US.

Yet – as is so often the case – their music has been almost invisible to non-Ghanaians. We hope you appreciate their modern, crossover take on GH music!

Past posts about Ruff N Smooth:

  • Ruff N Smooth – Naija Baby – Brand new video! April 3, 2012 The Swagger boys are back… don’t sleep!!! Nice video by Canada’s Big OJ Films. Grab the track below:  
  • Ruff-N-Smooth: „Beautiful“ September 29, 2011
  • Schlachthofbronx meet Ruff N Smooth: Soca Mayhem August 21, 2011 Well well… our favorite Bavarian duo went berzerk again on some crazy-arse soca madness. Just came out on Mixpak. This time they get a helping hand from the Swagga boys Ruff N Smooth, if you recognize where the vocals are from we’ll send you their album for free!
  • Azingele Remixed April 18, 2011 Results are in! And this time we waste no time, EP is available for download right here, and shortly available at all major music stores. First let’s talk about Azingele… In 2010 Ruff-N-Smooth took Ghana by storm with a string of hits, the last of which was Azingele in late 2010. The song talks about… ...
  • Azingele Remix Contest: „Exercise Patience“ Februar 27, 2011 We’ve received a few messages from remixers asking for a bit more time to finish their work. Based on what we’ve heard so far, we have no reason to want to stymie their talent, and our past remix contest have run on African time anyway… so you got yourself an extra couple of weeks to ...
  • Crowdkrushers dope mix for Bomb Diggy Februar 9, 2011 Our good friends the Crowkrushers strike again with another bad arse mix, this time for our other doods the Bomb Diggy crew out of Amsterdam. They pieced together a pretty fantastic mix spanning the gamut from dancehall to hiplife to a lot of stuff we’re not sure what to call!!! Listen and download it here: Featuring ...
  • Ruff N Smooth „Azingele“ Remix Contest Januar 19, 2011 Going Africa and Beyond… Ruff-N-Smooth’s moto seems particularly appropriate for this next Akwaaba remix contest: their song Azingele is the next big hit coming from this new Ghanaian powerduo, the video’s been out for a couple of days only, and it’s already generating serious buzz in Ghana. The track features SK Blinks, the go-to guy ...
  • Ruff N Smooth – New Video „Azingele“ feat SK Blinks Januar 19, 2011
  • Chop Our Music – 2 year Anniversary Super Release! Januar 1, 2011 Hard to believe, but it was just over 2 years ago that our first release, Akwaaba wo Africa, came out worldwide. What a journey it’s been since then! 2 dozen releases spanning the gamut from Nigerian highlife to Gambian griot kora, Angolan kuduro to Benin salsa… We’ve had the pleasure of collaborating with artists from ...
  • Pan African Music Stew mix for This Is Africa Dezember 16, 2010 This here is a 2 hour roundup of some of our favorite sounds coming from Africa. With a definite emphasis on sounds to make your hips move, and also definitely not an exhaustive line-up of genres – we are heavily biased towards Ghana, Angola, the Congo Kinshasa and Ivory Coast… what can you do! BBRAVE put ...

 

on April 5 | by